Strategy.
Creative.
Execution.

Kristen Johnson, editorial portrait

Kristen operates across business strategy, ventures, investment, brand, technology, sport, entertainment, media and production.

Based in Abu Dhabi / Working globally

Range is not the story.
Connection is.

Most careers are built inside one discipline. This one was built across many: investment portfolios and venture builds, royal households and startups, fight nights and football clubs, editorial series and emerging technology.

The value comes from connecting disciplines that are normally separated. Kristen can move between a commercial model, an investor conversation, a creative concept, a production set and an execution plan without losing sight of the bigger business objective.

18+Years international experience
375+Projects delivered
150+Events and activations
GlobalCross-cultural work across markets
Kristen on comms, live show calling on location
On comms, live show calling
  1. 01

    Strategy and business development

    Commercial structure, growth and direction for ventures and organisations.

  2. 02

    Investment and ventures

    Portfolio thinking, investor cases and venture building from concept to market.

  3. 03

    Sport and entertainment

    Clubs, fights, rights holders and properties built for commercial and cultural value.

  4. 04

    Brand and creative direction

    Positioning, brand worlds and creative strategy people remember.

  5. 05

    Film and content production

    From editorial series to live broadcast, directed and delivered under pressure.

  6. 06

    Emerging technology

    AR, VR and AI applied where they create real commercial and creative value.

Kristen at an Arabian Falcons FC event
Arabian Falcons FC launch
Kristen reviewing a colour chart on set
On set, production detail
Kristen on a studio shoot, checking the set
Studio shoot, behind the scenes
Kristen mid-motion on a studio shoot
Studio shoot, in frame

Kristen +
the right team.

Kristen leads projects directly and assembles specialist teams according to the brief. Clients get senior strategic leadership without being forced into a traditional large-agency structure.

  • Designers
  • Directors
  • DOPs
  • Photographers
  • Editors
  • VFX artists
  • Developers
  • Strategists
  • Production teams
  • Specialist consultants
Kristen in a production venueKristen Johnson, editorial portrait in a doorway

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