Kristen JohnsonAbu Dhabi + Global

Big ideas.Built for real.

I build the strategy, commercial model, brand, team and execution behind ambitious ideas.

From ventures and sports IP to global brands, content, entertainment and emerging technology.

Start a project View the work
Strategy / Ventures / Brand / IP / Production / Special Projects

I build things.

Businesses.Brands.IP.Campaigns.Content.Experiences.Teams.Commercial models.

Sometimes all at once.

Concept Real world

Kristen works across strategy, commercial thinking and creative execution to take ambitious ideas from concept into the real world.

Proof, not
promises.

Stage build walkthrough in LagosView case
01

Chaos in the Ring

Venture / Event IP / Broadcast / Commercial

Lagos, Nigeria

Fight week production briefingView case
02

Battle of the Beasts

National platform / Sport / Culture

Accra, Ghana

Arabian Falcons FC documentary developmentView case
03

Arabian Falcons FC

Brand / Investment / Content / Football

Abu Dhabi, UAE

View all work
01

Strategy + Ventures

Business strategyVenture buildingCommercial modelsGrowth strategyMarket entryInvestment positioningFinancial modellingGo-to-marketPartnerships
02

Brand + IP

Brand strategyPositioningBrand worldsCreative strategyCommercial IPMedia IPSponsorshipLicensingAudience strategyLaunch strategy
03

Creative + Production

Creative directionFilmContentCampaignsEventsBranded entertainmentBroadcastStreamingVFX-led productionExecutive production
04

Sports + Entertainment

Commercial strategyMediaFan engagementSponsorshipPartnershipsContentIP developmentClub and athlete strategy
05 / Open brief

Special
Projects

For ambitious opportunities and complicated problems that don't fit neatly inside a traditional agency or consultancy brief.

Bring me the problem
18+Years
international experience
375+Projects
Strategy × CreativeFrom commercial model
to execution
UAE + GlobalInternational experience
across multiple markets
Sport / Media / Tech / Investment / Entertainment / Sport / Media / Tech / Investment / Entertainment /
Kristen Johnson on comms overlooking a live event site
On location / Live show direction

A strategic and creative operator who connects the disciplines most projects keep apart.

Kristen's career crosses investment, business building, emerging technology, sport, entertainment, media and production. The value is not simply breadth. It is knowing how business, commercial strategy, creative and execution work together, and how to build the right specialist team around each brief.

About Kristen

One useful question

So.
What are we building?

A businessA brandAn IPA filmA campaignAn experienceA sports propertySomething we haven't named yetA businessA brandAn IPA filmA campaignAn experienceA sports propertySomething we haven't named yet
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