Executive Producer & Commercial Architect, based in Abu Dhabi/UAE.
Kristen Johnson
Most events happen once. The lights go down, everyone goes home, and all that money becomes a memory.
I build the version that lasts. The brand. The broadcast deal. The sponsorship architecture. The content engine. The investor case. So a fight night becomes recurring IP on DAZN, a football club becomes a media property, and a city becomes a destination.
Not just moments. Properties.
DAZN • UFC • WBC • WBA • Vogue Arabia • Emirates • Visit Saudi • Riyadh Season • Red Sea Global • Boxxer • Queensbury • Tyson Fury • Amir Khan • Chris Eubank Jr • EVW Sports • Zayed Charitable & Humanitarian Foundation • Governments of Ghana, Nigeria & Rwanda • Netflix (pitch) • DAZN • UFC • WBC • WBA • Vogue Arabia • Emirates • Visit Saudi •
The Numbers
300+productions delivered end to end
13+years across UAE, GCC, Africa, UK, US, Europe
200+countries reached via broadcast
2B+impressions across owned event IP
Selected Projects
- Chaos in the RingRecurring boxing IP · Lagos · Live on DAZN
- Battle of the BeastsWBC Africa Title Fight · Accra · Sold out
- EVW Sports · King of the TableGlobal live event production · PPV & rights
- Arabian Falcons FCFull club rebrand · Club built as IP · UAE
- The Legacy SeriesStreamer property · Pitched direct to Netflix
- The Credits WallFury · Vogue Arabia · Emirates · 290 more
How I Work
Every property runs through the same six layers: asset → brand → broadcast → sponsorship → content → capital. Each one compounds the last. That's the difference between an event and an ecosystem.