Selected work.
Properties I've built, productions I've run, and pitches that were right - sometimes before the market was ready.
Chaos in the Ring
A boxing IP built from zero with Balmoral Group Promotions. Not a fight night - a platform. Event brand, sponsorship architecture, broadcast partnership, run-of-show, and a content engine where every edition feeds the next.
Three editions delivered: the DAZN launch card with international champions, the Detty December card dropped into the largest tourism window of the Nigerian year, and the May crossover card that pulled music, creators, and nightlife into the property without losing the sport.
Battle of the Beasts
WBC Africa Title Fight - Tabiti vs Dickson, both nicknamed "The Beast" - with the WBO Africa Bantamweight title and the Ghana National Title on the same card, and a live Patoranking performance fusing sport with Afrobeat culture.
Broadcast on DAZN across 200+ countries and free-to-air on Max TV in Ghana. Beyond the sold-out night: a three-tier sponsorship architecture and a four-pillar national IP system - governance, tourism, content, and IP - designed in full and presented to national stakeholders.
EVW Sports
The world's exclusive promoter of professional arm wrestling supermatches and tournaments. Broadcast-ready live event production and show management across a genuinely global calendar.
2025: Zurich and Atlantic City delivered. 2026: Vienna, Cologne, Little Rock, Batumi, China, and Las Vegas - with PPV and platform rights conversations underway.
Arabian Falcons FC
The football existed - coach, kit, roster, three years of competitive progress. The brand and commercial architecture didn't. So I built it.
We rebranded the club end to end with an entirely new identity and look. Produced all club content, and created and launched its original interview and storytelling formats. Then the commercial layer: investor case for a mid-seven-figure raise, three-scenario financial model, tiered sponsorship architecture, academy revenue model - and a five-episode documentary series with Premier League talent embedded: Ravel Morrison, Jonjo Shelvey, Jason Puncheon.
Most clubs at this level are run as football. AFFC is being built as IP - every layer makes the next one easier to fund.
The Legacy Series - Khan vs Pacquiao
A complete cross-cultural streamer property built end to end with Amir Khan Promotions: documentary treatment, episodic structure, financial model, distribution strategy, and the pre-fight/live/post content engine. Pitched directly to Netflix across multiple rounds - eighteen months before Netflix entered live boxing.
The fight never happened. Netflix went live later with a different card. Right idea, wrong moment - the blueprint stands.
The Credits Wall
Tyson Fury v Usyk and Fury v Ngannou (brand films & fight-week coverage, Riyadh) · Chris Eubank Jr v Conor Benn pre-fight documentary (Boxxer, UK) · Vogue Arabia "Jewellery Decoded" editorial franchise · Emirates Dubai Airshow official after-movies (DNATA, EFTA, Hero Fly Past) · Zayed Charitable & Humanitarian Foundation documentary · Guinness World Record 24-hour multicam stream · Kings Clash WBA fight night · Boxing at Liwa Festival · Dubai Basketball · Glanton Browne face-off series for DAZN · Ravel Morrison, Jonjo Shelvey & Troy Deeney documentary projects - and roughly 290 more.
