Case study / Accra, Ghana

Battle of the Beasts

A title fight designed to operate as a national cultural platform.

Year
2025
Sector
Sport / Culture
Role
Production, commercial and IP lead
Capabilities
National IP / Live production / Broadcast / Sponsorship model
Fight week production briefing

01 / The brief

Deliver an elite international boxing card while creating a structure that could connect sport to tourism, culture and national value.

02 / The opportunity

A title fight designed to operate as a national cultural platform, not a single event.

03 / My role

Kristen personally led:

  1. Live production
  2. Broadcast
  3. Three-tier sponsorship model
  4. Four-pillar national IP system
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04 / What we built

01

Production

Live production and fight week delivery.

02

Media

Broadcast on DAZN in 200+ countries.

03

Sponsorship

A three-tier sponsorship model.

04

Strategy

A four-pillar national IP system spanning governance, tourism, content and ownership.

05 / The work

Fight week production briefing
Run-of-show briefing, fight week

06 / Outcome

Sold-out arenaDAZN in 200+ countries15M+ impressionsPresented at government level
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07 / Next project

EVW Sports

A global live sports property made broadcast-ready across markets.