Different projects
need different things.

  • Sometimes it's a strategy.
  • Sometimes it's a brand.
  • Sometimes it's a commercial model, team and launch plan.
  • Sometimes it's all of them.
Where I come in

Kristen can enter a project at any stage, or take it the whole way from first thought to launch. Either way, strategy, commercial thinking and execution stay connected.

01 /

Strategy
+ Ventures

For ideas, ventures and organisations that need commercial structure and direction.

  • Business strategy
  • Venture development
  • Commercial architecture
  • Revenue models
  • Financial modelling
  • Growth strategy
  • Market entry
  • Go-to-market
  • Investment positioning
  • Fundraising materials
  • Partnerships
  • Operational structure
02 /

Brand
+ IP

For businesses, properties and ideas that need to become something people understand, remember and want to be part of.

  • Brand strategy
  • Positioning
  • Naming and messaging
  • Brand worlds
  • Creative strategy
  • Commercial IP
  • Media IP
  • Audience architecture
  • Sponsorship architecture
  • Licensing
  • Content ecosystems
  • Launch strategy
03 /

Creative
+ Production

For ideas that need to become something people can actually see, watch or experience.

  • Creative direction
  • Executive production
  • Film
  • Content
  • Campaigns
  • Branded entertainment
  • Events
  • Broadcast
  • Streaming
  • VFX-led production
  • Production strategy
04 /

Sports
+ Entertainment

For clubs, athletes, rights holders, investors and entertainment properties building commercial and cultural value.

  • Commercial strategy
  • Brand
  • Media
  • Content
  • Sponsorship
  • Fan engagement
  • Partnerships
  • IP
  • Licensing
  • Club strategy
  • Athlete strategy
  • Production
Kristen Johnson at the AFFC reveal backdrop
AFFC reveal, Abu Dhabi, UAE
Kristen Johnson in low light between briefs
Between briefs, Abu Dhabi, UAE
05 / Special projects

Have something
complicated?
Good.

Some of Kristen's best work begins with opportunities that do not fit neatly into an agency brief. If it is complicated, multi-layered or still undefined, it is probably the kind of brief she is built for.

  • New ventures
  • New IP
  • Commercial opportunities
  • Market entry
  • Brand transformation
  • Acquisitions
  • Launches
  • Media opportunities
  • Technology projects
  • Strategic problems
Tell me what you're building