Case study / Abu Dhabi, UAE

Arabian Falcons FC

A football club rebuilt as an investable media and cultural property.

Year
Ongoing
Sector
Football / Investment
Role
Brand, commercial and investment lead
Capabilities
Rebrand / Investor case / Financial modelling / Original content / Sponsorship architecture
Arabian Falcons FC documentary development

01 / The brief

The football existed. The brand, revenue architecture, content system and investor story did not.

02 / The opportunity

A football club rebuilt as an investable media and cultural property.

03 / My role

Kristen personally led:

  1. Identity
  2. Original content formats
  3. Sponsorship architecture
  4. Academy model
  5. Financial scenarios
  6. Investor case
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04 / What we built

01

Brand

A full rebrand and club identity.

02

Content

Original formats and a documentary series in development.

03

Sponsorship

Sponsorship architecture.

04

Commercial model

Academy model and financial scenarios.

05

Investment

The investor case.

05 / The work

Arabian Falcons FC documentary development
Inside AFFC, documentary development
Kristen in the Arabian Falcons FC locker room
In the locker room, Abu Dhabi
Kristen reviewing matchday notes in the AFFC locker room
Matchday notes, AFFC locker room

06 / Outcome

Full rebrandOriginal formats launchedMid-seven-figure raiseDocumentary series developed
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07 / Next project

Vogue Arabia - Jewellery Decoded

An editorial video series decoding the world of jewellery for Vogue Arabia.