Case study / Lagos, Nigeria

Chaos in the Ring

A fight night rebuilt as a recurring media and commercial property.

Year
2025
Sector
Sport / Media
Role
Venture lead, commercial and production direction
Capabilities
Venture building / Event IP / Broadcast / Sponsorship / Executive production
Stage build walkthrough in Lagos

01 / The brief

Create a boxing platform from zero that could earn audience, broadcast value and commercial longevity beyond a single night.

02 / The opportunity

A fight night rebuilt as a recurring media and commercial property, where every edition feeds the next.

03 / My role

Kristen personally led:

  1. Event brand
  2. Sponsorship architecture
  3. DAZN broadcast partnership
  4. Run-of-show
  5. Content engine
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04 / What we built

01

Brand

The event brand built as a recurring property.

02

Sponsorship

Sponsorship architecture across editions.

03

Media

DAZN broadcast partnership, live globally.

04

Production

Run-of-show and live delivery.

05

Content

A content engine connecting every edition.

05 / The work

Stage build walkthrough in Lagos
Stage build walkthrough, Lagos, Nigeria

06 / Outcome

3 editions deliveredLive on DAZN globally1B+ impressions200+ press hits
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07 / Next project

Battle of the Beasts

A title fight designed to operate as a national cultural platform.